National Amusements works with Cinionic to switch to lasers

Barco's laser theater leader Cinionic has announced a 5-year preferred partnership with National Amusements to bring Cinionic's laser projection technology to theaters worldwide. Cinionic will update the chain's lineup of projection technologies, gradually replacing traditional Xenon equipment with state-of-the-art Barco laser solutions and integrated Barco Alchemy ICMP media servers. The partnership extends into marketing by jointly promoting the benefits of Cinionic laser projection to moviegoers at more than 500 National Amusements auditoriums.

National Amusements is a truly global touring show with more than 840 screens including nearly 330 in the US, 227 in the UK and more than 310 in Latin America. The partnership with Cinionic reaches a large portion of the movie-going audience, bringing laser-powered entertainment with bright, high-quality on-screen images to a larger audience than ever before. For National Entertainment, Cinionic's shift to laser projection also marks a clear commitment to its sustainability goals by reducing energy costs, reducing its carbon footprint and improving operational efficiency.

"We are excited to partner with Cinionic to bring laser projection to our global movie-goers," said Duncan Short, Senior Vice President of National Entertainment Operations. Over the past few years, Cinionic has proven to be a valuable and trusted resource, enabling us to bring the best cinema-going experience to our guests. We look forward to expanding our work together and are proud to be part of a better, more sustainable future for cinema.

The partnership follows a series of successful projects in which Cinionic has harnised the power of laser projection for national entertainment companies in Latin America and Showcase Cinema de Lux, a flagship all-laser site at Legacy Place near Boston, The project uses the company's premium large-format solutions.

Wim Buyens, CEO of Cinionic, added, "Since the launch of Digital Cinema, we have worked hand-in-hand with partners such as National Amusements to co-create and develop comprehensive theatrical solutions to capture the imagination of moviegoers and improve exhibition efficiency. "By focusing on the needs of theaters and audiences, coupled with a global perspective, we are proud to be able to bring laser difference to more screens than ever before.

Cinionic is providing fully integrated cinema technology solutions for National Entertainment, including the award-winning Barco Laser Projection and Barco Alchemy Media servers. Cinionic's Extended warranty option gives you even more peace of mind with 10 years of support and service from the company's global network of certified theater experts.

Cinionic first introduced laser projection to theaters in 2014. Today, it is the preferred projection partner for the world's top cinema Tours, leading the transition to laser cinema with more than 30,000 units deployed.

About Cinionic

Cinionic was founded in 2018 as a joint venture of Barco Cinemas, Cinionic

United global leaders committed to creating new visual standards and moving the cinema industry forward. Cinionic's future-oriented enhanced services and technology solutions deliver an engaging theater experience. The company's world-class technology portfolio includes innovations such as award-winning laser projectors, HDRS, integrated media servers and premium theater experiences.

With more than 100,000 projectors installed worldwide and trusted by more than 200 exhibitors, Cinionic can help engage audiences at multiple touch points on a theater trip and keep them coming back. Today, more than half of the world's cinemas are lit by Cinionic.

Source: Laser Net