A few days ago, Alibaba International Station, the local cross-border e-commerce platform, released the top ten commodities in 2022, with new energy, laser cutting equipment and other domestic products leading the global market. Under the new situation that global trade is facing uncertainty, this list not only reflects the prosperity of SMEs' export commodities, shows the closeness of China's economy with the world, to a certain extent indicates the new trend of overseas consumption, and highlights the ability and determination of China's manufacturing industry to climb to both ends of the "smile curve".
When the whole world is tightening its belt, China's new energy industry continues to advance rapidly. Among the top ten commodities of the year, the new energy industry holds three exclusive seats. According to the statistics from Alibaba International Station, the domestic new energy related products have been operating in a high scale and have maintained more than three digit growth for three consecutive years.
In the past year, affected by the soaring prices of natural gas, electricity and other energy sources, many European households actively purchased distributed photovoltaic, small wind turbines and energy storage systems to deal with the energy crisis. It is worth noting that some European and American families regard the purchase of new energy equipment more as an investment than a simple consumption. Because in many European countries, in order to encourage the development of new energy, purchase cost subsidies (capacity subsidies, tax relief, low interest loans) and operating income mechanisms (time of use electricity price mechanism, virtual power plant mechanism) are adopted to improve the economy of household new energy systems and improve people's willingness to purchase. In the long run, households using new energy systems can not only solve their own power consumption problems, but also gain profits by selling electricity to the grid in reverse.
The electric vehicle charging pile has also performed well in overseas markets. On Alibaba International Station, the global hot search index of new energy charging piles has risen year by year since 2017, especially since 2020. At present, the countries with the highest search enthusiasm for new energy charging piles are the United Kingdom, Germany, Ireland, the United States and New Zealand. In 2022, the number of global buyers of new energy charging piles will increase 2.5 times year on year, and the transaction will increase by 184%.
The insiders said that the overseas popularity of China's new energy products is a typical case of internal and external double circulation. The domestic competitive high-quality products, with the help of digital platforms to tap overseas demand, have played a very good supplement to the international market when the global industrial chain was hit and fluctuated, and also provided opportunities for SMEs to further open the international market.
Industrial laser machinery is also hot with new energy. This industry was monopolized by overseas brands in the past. The laser machinery made in China is a symbol of the rise of Made in China in recent years, breaking the market situation of overseas brand monopoly in the past. As a product with late development advantages in China, laser machinery is pollution-free, high precision and fast. Compared with traditional welding technology, it has the advantage of dimension reduction and strike. At present, China's laser machines have completely replaced European and American products in the middle and low-end markets, and the overseas demand for related products is widely distributed. There are developed countries such as the United States for processing handicrafts in small commercial stores, and there are developing countries such as Brazil, Russia, Thailand and other domestic factories for production.
Ruitu Laser is a gazelle enterprise in Shandong Province, which has been deeply engaged in the machinery industry for a long time. Ma Tongwei, general manager of Ruitu Laser, introduced that the company was founded in 2020, when the price of laser equipment dropped sharply, from over a million yuan to 230000 yuan. The market demand blew out, and more and more manufacturing enterprises were willing to buy laser equipment to help the industry upgrade. At that time, he decided to switch from exporting construction equipment to manufacturing laser equipment.
As a leader in private small and medium-sized laser equipment enterprises, Ruitu Laser has achieved an annual revenue of more than 100 million yuan. Speaking of successful experience, Ma Tongwei said that, first, it is to open up new blue oceans through the Internet and create online Internet brands; second, it is to build its own industrial chain to ensure the stability of the supply chain and high cost performance; third, it is to provide customers with customized services that big factories are reluctant to do.
According to the data, Shandong Jinan's laser equipment export volume and export volume have been ranked first in China in recent years, and it is also an important research and development bastion and base of laser technology in China. The local laser cutting industry has surpassed Germany, and the global market share and technical level are far ahead. In 2022, the number of global buyers of industrial laser machinery at Ali International Station increased by 51.1% year on year. It is estimated that by 2027, China will account for 30% of the global laser machinery supply. The laser machinery foreign trade industrial belt, represented by Jinan, is going out of a new way to go to sea with high quality.
Zhang Kuo, president of Alibaba International Station, said that the overall foreign trade market is facing great fluctuations this year. Through this list, we can see the resilience of Chinese foreign trade merchants and the confidence in high-quality growth of China's foreign trade. With the help of digital capabilities, Made in China is rapidly gaining insight into changes in overseas demand and becoming the most "deterministic" part of world supply. Zhang Kuo believes that the continuous emergence of domestic goods boom fully demonstrates that China's supply plays an increasingly important role in the global industrial chain coordination.
In recent years, China's foreign trade has grown steadily, and some categories such as new energy and heating equipment are particularly prominent. It is not ruled out that they are affected by short-term contingencies and hot events, but it is also inevitable in the long run. Wei Jianguo, Vice President of China International Economic Exchange Center, analyzed that with the increasing attention and operational capacity of domestic businesses to cross-border e-commerce platforms, the sensitivity and responsiveness to sudden demand in overseas markets have been greatly improved, and they can always "outperform" foreign competitors at the first time to obtain market dividends.
"At the same time, the technical level of China's foreign trade industry has improved, and the export commodities have shown a trend of structural optimization, quality improvement, and high added value. There is reason to believe that China's foreign trade will be far ahead of the queue of global economic recovery next year, which will also provide a strong impetus for the global economic recovery." Wei Jianguo said.
Source: Economic Daily
