Internationalization Strategy Enters Stage 2.0 | HSG Hsglaser Thailand Manufacturing Base Holds Grand Opening

At 9:00 am local time on June 26th, the opening ceremony of Hsglaser Thailand Manufacturing Base was grandly held in Bangkok Industrial Park, Thailand. This not only marks a significant expansion of Hsglaser's global strategic map, but also signifies that its international layout has officially entered a new 2.0 stage, and is another important milestone for Hsglaser to showcase its outstanding strength in "Made in China" to the world.

Heavyweight Guests Gather - Joining Handsome Celebration
At the event, heavyweight guests gathered, including Zhou Xiqi and Liao Chao, representatives of the Business Office of the Chinese Consulate in Thailand, Ma Ningjia, Vice Chairman of the Thailand China Overseas Chinese Business Association, Pornthep, Chairman of the TIP Industrial Park in Bangkok, Xu Hao, Secretary General of the Guangzhou Sheet Metal Processing Association, Chang Yong, Chairman of Hsglaser, Wu Chengfeng, Head of Strategy and Investment, Lin Zhenxing, Head of Overseas Operations and Human Resources, guests from various countries, upstream and downstream suppliers, as well as authoritative local media in Thailand, to witness this important moment together.

At the opening ceremony, Zhou Xiqi, the representative of the Business Office of the Chinese Consulate in Thailand, delivered an opening speech and expressed high recognition of Hsglaser. He specifically pointed out that "Thailand has created a good investment environment for Chinese enterprises with its open economic policies, free policy environment, and economic incentive measures. Currently, economic and trade cooperation between China and Thailand is in full swing, and behind this good cooperation situation, Chinese enterprises represented by Hsglaser have made efforts to promote economic and trade cooperation between the two countries. It is a pleasure to witness the opening of Hsglaser's Thailand base, adding bricks and tiles to this year's Sino Thai trade cooperation and taking it to the next level."

Later, Ma Ningjia, vice chairman of the Thai Chinese Overseas Chinese Business Association, took the stage to speak: "HSG Hsglaser chose to establish its first global manufacturing base in Bangkok, Thailand, which is the company's positive response to the" the Belt and Road "initiative, and also highly recognized the investment environment in Thailand. We look forward to HSG Hsglaser taking this opportunity to deeply cultivate local industry in Thailand, work together with the Thailand China Overseas Chinese Business Association to promote the coordinated development of high-end manufacturing supply chains in Thailand, improve the integration and efficiency of supply chains, reduce production costs, and inject new vitality into the technological upgrading and innovation of Thailand's laser equipment industry. Today, we are celebrating not only the official opening of HSG's global manufacturing base, but also the opening of new opportunities, deepening of partnerships, and a new chapter in local industrial development.

As an important link, Wu Chengfeng, the head of strategy and investment at Hsglaser, delivered a keynote speech titled "Linking the World, Deepening Local Cultivation | Hongshan's First Overseas Manufacturing Base Landing in Thailand", comprehensively interpreting HSG's internationalization strategy 2.0, including the considerations and planning behind the transition from international sales services to international production and manufacturing, emphasizing the commitment to deeply cultivating Thailand's localization and actively fulfilling social responsibility. He also stated that "HSG's development plan in the Thai market is to establish a Southeast Asian manufacturing center centered on Thailand, which not only meets regional market demand but also promotes the development of the local intelligent manufacturing industry. We will continue to invest in introducing high-end core technologies and management experience to Thailand, enhancing the competitiveness of local manufacturing industry, and promoting the optimization of local supply chain." Upgrade and drive the development of related industries. In the next five years, with the expansion of our company's business, we will create more job opportunities, help solve local employment problems, and fully promote high-quality development of the local economy and society

After the speech session, a grand local new customer signing ceremony was held at the event site, and we also witnessed the delivery ceremony of customers from Thailand and India. On stage customer representatives enthusiastically shared stories and reflections on their cooperation with Hsglaser, highly recognizing the product quality and professionalism of Hsglaser's services. They also stated, "Hsglaser's commitment to customers is not limited to the initial purchasing process. In our metal processing industry, adaptability and durability are key to success, so having a partner who meets our needs is crucial. In this regard, Hsglaser's determination to continuously improve and excellent service, as well as the team's consistent provision of timely and professional technical support, maintenance, and training, have greatly promoted our business growth. We wish Hsglaser continued to make new breakthroughs in the global market and look forward to working with them." Progress. "

After the celebration ceremony, the guests on site visited the Hsglaser Thailand Manufacturing Base independently. During this process, the guests had in-depth exchanges to further understand Hongshan's core product line, advanced technology, and manufacturing processes. They highly praised mature production line equipment and localized manufacturing capabilities, and even facilitated on-site signing and cooperation.

International Perspective and Localized Operations
The Hsglaser Thailand Manufacturing Base covers an area of 10000 square meters and is expected to have an annual production capacity of 2000 units, which is an important part of its global strategic map and also marks the beginning of Hsglaser's entry into the 2.0 stage of internationalization strategy.

As early as 2012, when the first fiber optic cutting machine was sold to the Philippines, Hsglaser regarded globalization strategy as the long-term development path of the enterprise. At a time of rapid globalization, Hsglaser understands that only with more reliable quality, superior service, and cutting-edge technology can it successfully open the door to the global market and gain the favor of global customers. As of May 2024, Hsglaser has 15 overseas branches worldwide, serving over 20000 global customers and covering over 100 countries and regions.

Based on this, Hongshan's globalization strategy has been further upgraded, with its business scope shifting from single machine equipment to comprehensive solutions, from international sales services to international production and manufacturing, while also carrying out brand localization construction to meet the needs of localized products and services and better match the local market demand. By combining internationalization and localization, as well as continuous innovation attempts, we aim to quickly adapt to local market development and become a highly globalized enterprise by 2028.

Connect globally and cultivate locally. The successful launch of HSG Hsglaser Thailand Manufacturing Base is thanks to the support and trust of every global customer, as well as the support and efforts of every Hongshan family member. Hsglaser will continue to leverage its production, manufacturing, and core technological advantages, actively promoting substantial progress and sustainable development in Thailand's local and even global industries with a global perspective and mature localized operation model.

Source: Hsglaser