China's first laser television industry standard, specification for laser projection display of TV receiving equipment, was officially implemented. Industry insiders said that the formal implementation of the first industry standard for laser TV is of great significance to the healthy development of the laser TV industry. The mixed situation in the laser TV market will be effectively curbed. The popularization of laser TV is expected to accelerate and the market has broad prospects.
Layout of multiple listed companies
Laser TV refers to a display device that uses laser projection display technology and is equipped with a special projection screen to display radio and television programs or Internet TV programs. The standard was jointly drafted by China Institute of electronic technology standardization, Hisense, Changhong, Xiaomi and other 25 units.
According to the monitoring data of ovicloud, there are 34 laser TV brands that can be monitored in the Chinese market. According to incomplete statistics by the reporter, there are currently 9 listed companies that have arranged laser TV related businesses, including Hisense video, Guangfeng technology, shenkonka a, Jimi technology, Sichuan Changhong, etc.
Hisense video said in reply to the investor's investigation that the company's laser display products cover the whole terminal and upstream core components, including home display (laser TV, laser cinema, laser portable intelligent projector), commercial display (laser commercial projector, conference display equipment, educational display equipment and non planar display (special-shaped) equipment), and laser display core components (optical engine). New laser TV products of the company will be released through online and offline channels from March to April 2022.
Guangfeng technology said that the company's main products include laser movie projector, laser engineering machine projector, laser TV, intelligent micro projector, etc. In the first half of 2021, the company's laser TV business achieved a revenue of 260million yuan, a year-on-year increase of 28.21%.
In the latest investor relations activities, Jimi technology said that since its establishment, the company has focused on the field of intelligent projection and developed a number of color optimization and image intelligent correction technologies. According to IDC data, in 2018, 2019, 2020 and the first half of 2021, the company's shipments continued to rank first in China's projection equipment market, with market shares reaching 13.2%, 14.6%, 18.1% and 20% respectively.
Broad market prospect
Insiders said that the new display technology is an important force to promote the expansion of high-end large screen market. In 2021, the sales of new display products such as laser, OLED and 8K all achieved rapid growth, especially laser TV.
Xuzuyan, academician of the Chinese Academy of engineering, believes that laser TV has advantages in product form, image quality expressiveness, low-carbon environmental protection, ultra-high definition image quality, cinema level immersion, good home integration and so on. Research Institute runto predicts that the shipment of laser TV will exceed 1million units in 2024.
"On Baidu, xiaohongshu, Zhihu and other platforms, the active search volume of 'laser TV' as a keyword increased by more than 120% year-on-year." On March 25, Wang Wei, deputy general manager of Hisense laser display Co., Ltd., shared the latest laser TV consumption trend at the new product launch of Hisense laser TV l5g.
Industrial Securities pointed out that the scale of domestic laser TV market is growing rapidly. With the maturity of the upstream industrial chain and the improvement of localization, the performance of laser TV products continues to upgrade and the price continues to drop. Laser TV has prominent advantages in super large-size TV products, and the market popularization is expected to accelerate.
Source: consumption daily
