chanelink logo
CHANELINK
English

GE Additive has been renamed Colibrium Additive, continuing to lead the additive manufacturing industry

1382
2024-04-30 15:58:27
See translation

In April 2024, GE Additive was renamed Colibrium Additive. Colibrium Additive (formerly GE Additive) is a subsidiary of GE Aerospace Propulsion and Additive Technology (PAT) and was established at the end of 2016. Nowadays, it is a trusted partner and manufacturer of industrial metal 3D printers and metal powders, as well as a service provider for industrial metal 3D printers and metal powders. Its customer base in the industrial field is constantly growing.

△ GE Additive renamed Colibrium Additive leading the additive manufacturing industry

"Although we have changed our name, we remain steadfast in our focus on customers, quality, and reliability, and will continue to lead the additive manufacturing industry and actively disrupt this market," said Alexander Schmitz, CEO of Colibrium Additive.

Colibrium Additive is a name created by combining the words "collaboration" and "balance", reflecting the company's expertise to work alongside customers in every step of their additive manufacturing journey and provide them with reliable and scalable manufacturing outcomes.

The new name Colibrium Additive also reinforces the company's previous policy of leading the additive industry - education regulatory agencies, collaboration with academia, and cultivating the next generation of additive talents. As a recognized leader in the additive manufacturing industry, as the industry develops and experiences change, the company will continue to provide trustworthy, balanced perspectives and a pragmatic spirit.

Shaun Wootton, PR Director at Colibrium Additive, said, "We are ready for change. GE becoming three independent companies provides us with an ideal opportunity to examine our corporate image. Our new name and brand logo are both modern and vibrant. Both designs aim to reflect our focus and company values, the pace of change in the additive manufacturing industry, and enhance the overall brand image of GE Aerospace."

Retired and updated brands
As part of brand transformation, both Concept Laser and Arcam EBM traditional brands will retire. Initially, in November 2016, GE acquired the names Concept Laser and Arcam EBM, two companies that formed GE Additive, as product brands for the Colibrium Additive printer portfolio.

Colibrium Additive Powder Business AP&C, headquartered in Montreal, Canada, has also undergone a minor brand update by adopting a new line of ownership called "Colibrium Additive Business" to align with GE Aerospace's brand architecture.

As part of introducing and establishing the Colibrium Additive brand, the global 360 ° marketing campaign "A New Future" will be launched on May 1, 2024 and will continue until the end of December. At the beginning of the event, the focus will be on additive manufacturing trade media and LinkedIn, and then expand to other media platforms and channels.

Source: www.3ddayin.net

Related Recommendations

  • Shanghai Optics and Machinery Institute has made new progress in laser welding of new high-temperature nickel based alloys

    Recently, the research team of Yang Shanglu from the Laser Intelligent Manufacturing Technology R&D Center of the Chinese Academy of Sciences Shanghai Institute of Optics and Precision Machinery has made new progress in laser welding of new structural materials for high-temperature molten salts. The research team used a high-power laser for the first time to achieve defect free welding of nick...

    2023-09-01
    See translation

  • Nubis Communications to be acquired by Ciena

    Recently, in Hanover, Maryland, telecommunications company Ciena reached an agreement with Nubis Communications to acquire it for $270 million. Nubis Communications focuses on high-performance, ultra compact, and low-power optoelectronic interconnect products designed to support artificial intelligence (AI) workloads. This transaction will expand Ciena's product portfolio and enhance its ability t...

    09-29
    See translation

  • XLight raises $40 million in financing to develop new EUV light sources

    xLight, a US startup aiming to commercialize particle accelerator driven free electron lasers (FELs) for use in semiconductor production, says it has raised $40 million in a series B round of venture funding.The Palo Alto, California, firm said that the support would enable it to develop a prototype next-generation light source capable of emitting at extreme ultraviolet (EUV) wavelengths that are ...

    07-23
    See translation

  • 2D photoelectric neuron array can achieve broadband and low loss optical nonlinearity accessible to ambient light

    Light can calculate functions during propagation and interaction with structured materials, with fast speed and low energy consumption. The use of all optical neural networks for general computing requires an optical activation layer with nonlinear dependence on the input. However, existing optical nonlinear materials either have slow speeds or very weak nonlinearity at the level of natural light ...

    2024-03-20
    See translation

  • New method doubles and accelerates thermal tuning of optical chips, supporting two current and voltage regulation methods

    Silicon based quantum chip technology is one of the hot research directions in the field of integrated photonics. Thanks to compatibility with CMOS technology and silicon material characteristics, silicon-based integrated optical chips and devices have many advantages such as low cost, small size, low power consumption, and high integration, providing an ideal platform for large-scale optical comp...

    2024-04-02
    See translation