GE Additive has been renamed Colibrium Additive, continuing to lead the additive manufacturing industry

In April 2024, GE Additive was renamed Colibrium Additive. Colibrium Additive (formerly GE Additive) is a subsidiary of GE Aerospace Propulsion and Additive Technology (PAT) and was established at the end of 2016. Nowadays, it is a trusted partner and manufacturer of industrial metal 3D printers and metal powders, as well as a service provider for industrial metal 3D printers and metal powders. Its customer base in the industrial field is constantly growing.

△ GE Additive renamed Colibrium Additive leading the additive manufacturing industry

"Although we have changed our name, we remain steadfast in our focus on customers, quality, and reliability, and will continue to lead the additive manufacturing industry and actively disrupt this market," said Alexander Schmitz, CEO of Colibrium Additive.

Colibrium Additive is a name created by combining the words "collaboration" and "balance", reflecting the company's expertise to work alongside customers in every step of their additive manufacturing journey and provide them with reliable and scalable manufacturing outcomes.

The new name Colibrium Additive also reinforces the company's previous policy of leading the additive industry - education regulatory agencies, collaboration with academia, and cultivating the next generation of additive talents. As a recognized leader in the additive manufacturing industry, as the industry develops and experiences change, the company will continue to provide trustworthy, balanced perspectives and a pragmatic spirit.

Shaun Wootton, PR Director at Colibrium Additive, said, "We are ready for change. GE becoming three independent companies provides us with an ideal opportunity to examine our corporate image. Our new name and brand logo are both modern and vibrant. Both designs aim to reflect our focus and company values, the pace of change in the additive manufacturing industry, and enhance the overall brand image of GE Aerospace."

Retired and updated brands
As part of brand transformation, both Concept Laser and Arcam EBM traditional brands will retire. Initially, in November 2016, GE acquired the names Concept Laser and Arcam EBM, two companies that formed GE Additive, as product brands for the Colibrium Additive printer portfolio.

Colibrium Additive Powder Business AP&C, headquartered in Montreal, Canada, has also undergone a minor brand update by adopting a new line of ownership called "Colibrium Additive Business" to align with GE Aerospace's brand architecture.

As part of introducing and establishing the Colibrium Additive brand, the global 360 ° marketing campaign "A New Future" will be launched on May 1, 2024 and will continue until the end of December. At the beginning of the event, the focus will be on additive manufacturing trade media and LinkedIn, and then expand to other media platforms and channels.

Source: www.3ddayin.net